TRUSTED, TRANSPARENT, TRANSFORMATIVE

SOLUTIONS

WIN LOSS

Win-Loss research is an essential tool for any organization's sales team. A formal win-loss program can increase revenue by up to 30% and win rates by up to 50%. It provides critical insights into why deals are won and lost, helping refine sales strategies, improve messaging, and enhance competitive position.

CUSTOM

Custom research solutions help companies deeply understand your customers by combining tailored qualitative and quantitative methods. These solutions often include surveys, focus groups, and in-depth interviews to uncover customer pain points and motivations. You can identify what drives customer decisions and refine your solutions, messaging, and strategies to better align with customer expectations.

The result is a more precise, data-driven approach that enables you to make confident decisions, address challenges proactively, and foster stronger customer relationships. Regularly updating this research ensures that you stay responsive to evolving market trends and customer preferences

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IDEAL FIT

The Ideal Fit Benchmark is a modern performance standard that shows how well healthcare technology solutions meet the real needs of hospitals. It uses fresh, high-volume data and precise segmentation to deliver insights that align with the way buyers actually make decisions. By grounding every score in unbiased, real-world feedback, the benchmark gives leaders a clear, trustworthy view of which solutions truly fit their organization.